About
Built by an engineer. Held to a merchant's eye.
The pairing engine started in the Brummell iPhone app, which builds outfits from the clothes people already own. The Shopify app puts the same engine on your product pages, built from your catalog.
Founder
Curro Casas
Curro builds Brummell: the engine that decides what goes with what, the Shopify app on your product pages, and the comparison group behind every result. Before Brummell he spent more than thirteen years leading product on large AI and platform products, including four years on Alexa's AI platform at Amazon. That is why the measurement on this site is built to be checked rather than believed. The engine started in the Brummell iPhone app, and the company exists for one dataset no retailer can buy: what people already own and actually wear.
- Amazon, Alexa AI platform
- Four years aligning more than 80 teams on the platform behind Alexa.
- ADP and Airbus
- Product leadership on enterprise and aerospace platforms.
- ESADE MBA, engineering degrees
- BSc and MSc in engineering.
Style director
Shireen Husain
Shireen is the reason Brummell exists, and the standard its outfits are held to. She rates the outfits Brummell's pairing engine is tested against, so a change that makes her ratings worse does not ship. Her judgment comes from the merchant's side of the counter: Amazon's fashion business, a clothing brand she founded and runs, and more than ten years working with retailers.
- Amazon, myHabit
- Worked on myHabit, Amazon's fashion flash-sale business, where merchandising runs at scale.
- Founder, Arquia
- Founded and runs Arquia, a baby clothing brand: she has built a line, bought for it and sold it.
- A decade with retailers
- More than ten years working with retailers, always on the same question: what makes a shopper buy the rest of the outfit.
The company
Brummell, Inc., 23 Waverly Place, New York, NY 10003. Questions go to support@brummell.tech and reach Curro directly.